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" Experience - Integrity - Value"

For Sale By Owner
Flat Fee MLS Programs

No listing commission saves you thousands!

 Greater Rochester, NY and the Finger Lakes Region

We are a "For Sale By Owner" specialist offering Flat Fee MLS (Multiple Listing Service) for Monroe, Ontario, Wayne, Orleans, Genesee, Livingston, Yates, Seneca Counties & more.

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List your property in the Greater Rochester Association of Realtors® MLS System for maximum exposure while saving thousands! Listings have coverage all over Greater Rochester and the Finger Lakes region. It's the same exact MLS system (Matrix™) that all local 2,800 Rochester/Finger Lakes area brokers and agents use. Put the power of the MLS on your side where about 90% of all real estate sales originate. Using one of our Flat Fee MLS programs, you will save at  least 50% in commissions since we do not charge a listing commission! You might sell on your own too with all the exposure you will be getting so whichever way your house sells, you're going to save money! Bottom line, it will sell and you will save!

It's Simple. Here's How It Works.

You pay a one time flat fee and your house goes into the Greater Rochester Association of Realtors® MLS and on over 70 additional top real estate websites.


 You do not  pay a listing commission (ever). You save about 50% right there by not paying a 3% listing commission.


 If a buyer's broker sells your house, you pay them the commission that you decided on when you listed your house in the MLS (usually 2-3%) at the closing. That's it, there is no other commission due anyone!

 You retain your right to sell on your own (For Sale By Owner) and pay no commission to anyone if you sell it to your own buyer. MLS brokers will also be trying to sell your house so either you sell it yourself or a broker sells it, whichever comes first.

 Buyers and agents will be calling you directly. You will be responsible for answering questions, arranging appointments, showing the house, doing any optional open houses, follow up, etc. We get your house maximum exposure and marketing support but you do some of the work and save about 50% or more in the process. With a typical $150,000 house, you would save at least $4,500 (minus the flat fee) without the listing commission and possibly twice that amount if you sold it yourself plus you still get the benefit of professional coaching from Northern Star Realty. Remember you are saving the 3% listing commission for your efforts and instead paying just the one time flat fee. If you don't mind doing some of the work, you can save a lot of money! If an agent sells your house, they will then take over the responsibilities to get it closed.

 There is no price limit on the house, the more expensive the house, the more you save!

You sign up for the service online and your listing is in the MLS usually within 24 hours after you complete and return the online forms.





Flat Fee MLS Programs


Your property is listed in the Greater Rochester Association of Realtors® MLS. It's the same exact MLS system (Matrix™) used by all 2,800 Rochester & Finger Lakes area real estate brokers/agents. About 90% of all sales originate from the Multiple Listing System (MLS) since it allows any Realtor® to sell any other Realtor's® listings no matter which company they are with.

Your property is listed on over 70+ major websites including Realtor.com, Trulia.com, Zillow.com, Homes.com, AOLrealestate.com, Yahoorealestate.com, Realtytrac.com, Homefinder.com, Remax.com, ColdwellBanker.com, Prudential.com, & more.

Your property is listed on the largest Rochester broker's websites like Howardhanna.com, Huntrealestate.com, and others in the IDX network.

Your property is listed on the public MLS search site homesteadnet.com. This is the most popular real estate site in the Rochester/Finger Lakes Region.

You choose your own commission to offer a buyer's broker when you list in the MLS, usually 2-3%. You are not paying a listing commission so you are saving about 50% in commissions right there vs. a full service listing.

You retain your right to sell on your own to your buyer without any commissions due. (For Sale By Owner)

All buyer leads (100%) immediately forwarded to you from the various websites and phone calls.

Professional Comparative Market Analysis Report (CMA) to help with pricing your property. This report shows recent comparable sales in your area going back 12 months, pending sales and other similar properties currently on the market (your competition) all within a close proximity of your property. This in depth report is emailed to you with photos. ($75 value but worth much more if it saves you time or money!)

Unlimited listing changes to price, features and public remarks. (No Extra Charges)

Unlimited open house listings inserted in the MLS, Zillow.com, Trulia.com, Realtor.com, and Homesteadnet.com.  (No Extra Charges)

"For Sale By Owner" web page for your property to use in your own marketing with your contact info.

Printable photo fact sheets to give prospective buyers at open houses and showings.

Downloadable NYS approved contracts, forms, and disclosures to complete your FSBO sale. (Note: if a buyer's broker sells your house, they will generate all forms used in the transaction)

Downloadable e flyer " How To Sell Quickly & Most Common Mistakes To Avoid "

Add virtual tour to MLS, Realtor.com, Trulia, and Zillow. (owner supplied)

Your listing displayed on Northern Star Realty's site with your contact info allows buyers to reach you directly.

Expert marketing support 24/7 as needed during the listing by cell phone or email from "Sales Master Platinum Award" winning Realtor® Robert J. Piazza (Bob), a local real estate broker/owner with 33 years experience, an honest reputation and a proven track record.

Your listing entered in the MLS usually within 24 hours after completion of forms by you. Submit the forms by fax, email or do all online, your choice.

Cancel your listing at any time and for any reason.

Special 100% money back guarantee*.

Photos included in the MLS. (Supplied by owner)

20 36

MLS listing term.

12+ months

Free renewal past listing expiration date if needed.


Unlimited photo changes. (No Extra Charges)


Weekly Seller's Marketing Activity Report showing web traffic your listing got on Zillow.com & bi-weekly Listhub report for many other sites.  (Most full service Realtors® don't even include this but we do).


Professional yard sign. Vinyl 18" x 24" with MLS logo, your phone number on both sides, and stand.
1-2 day USPS Priority Mail shipping right to your door.


"Open House" sign and stand with directional arrow.


Professional coaching and broker assistance when you receive a written offer. This premium feature alone could save you thousands of dollars and/or prevent you from making costly mistakes. It could also save you precious time and/or help keep your transaction together. You have the option to consult with someone with lots of experience (Robert J. Piazza/ Broker) to talk things through with when you get a written offer from a buyer's agent or your own buyer. Having a broker's expert opinion and coaching available is a smart option to have, it's like having a safety net. Use our 33 years experience and local knowledge to your benefit. Knowledge is the key to real estate success! We are available by phone or email days, nights and weekends to review your offers because they can come in at any time. This is where the real value is with our program as you are getting the exposure you need to sell and the top level professional help you will want for very little compared to a full service listing.


Seller's net sheet prepared for you. This will show you how much cash you will walk away with after all closing costs and mortgage payoffs are deducted from your offer. Can you afford to accept the offer or not? This is how you tell and really is your bottom line.


Greater Rochester and the Finger Lakes Region's best values for discount realty services plus Flat Fee MLS by a local Realtor® with a proven track record !

Silver MLS
Gold MLS

Your property lists on all the following sites and more!

( Note: there may be additional sites not shown as new sites are added and others are replaced occasionally.)

Remember, your listing goes on all of the above sites plus hundreds of additional syndicated sites and that's in addition to the "Big 3" - the Realtor® MLS, Realtor.com and the public MLS search site Homesteadnet.com. To see more details on any of the above sites we subscribe to  Click Here. We use a service called Listhub to syndicate our listings to all the rest of the sites automatically. In addition to the above sites, these sites power many other sites, so in reality there are more than 900 real estate sites that your house will be on! You want exposure? You got it!


In addition to the above sites, your listing will also be on some of the largest national franchise broker websites like Century21.com, ColdwellBanker.com,  RealtyExecutives.com, PrudentialRealEstate.com, and Remax.com.  Your listing will be on many of the largest and best local Rochester broker's websites like HowardHanna.com, HuntRealEstate.com, plus many others that participate in the Realtor® IDX network.  


Note: Your listing is on mega site Realtor.com, the one of the most visited real estate sites in the USA. This national site is where many buyers start their search including those relocating to a new city. Realtor.com gets thousands of hits each day. It also lists your open house date and times so you generate extra foot traffic to your open houses. This is the centralized real estate data base for all MLS listings nationwide.

Follow your listing's web Traffic!

You will get ongoing Seller Marketing Pro Reports emailed to you weekly. It will display the amount of online traffic your listing got from popular real estate site Zillow.com. Also you get a bi-weekly Listhub Report showing traffic your listing got from many other sites. This is a premium feature most full service brokers don't even offer but we include these reports with our "Gold" program. 

* Special 100% Money Back Guarantee Details

Optional Extras

 Quantity Discount For More Than 1 Property

Flat Fee MLS For Lots, Land & Acreage 

                    10% Discount to Active Duty Military Members  
Thank You For Your Service!


Sign Info


Our service is simple and not real complicated. It is a limited service agreement with you doing some of the work and us getting you the maximum exposure you need to sell with the MLS and the top 70+ real estate websites in the country plus support. You are in full control by handling the showings, questions and follow up but we are here 24/7 if you need us and we are local. Your listing will appear on the same exact Rochester/Finger Lakes MLS that all the local Realtors® use, just like any other MLS listing. Your commission savings will be known only to you since the listing commission (zero) is not published in the MLS but just the buyer broker's commission.

Northern Star Realty has a proven track record in the Rochester/Finger Lakes area since 2002 and Robert J. Piazza/Broker since 1982. We tell you up front what you get with your paid listing. There are no surprises, no fine print, no add ons, no bait & switch! We include everything you need to sell and we are the ones who will service your listing. We are locally owned, and know the local market. We are in touch with local customs, pricing, trends, forms, and NYS regulations. You list and work directly with "Sales Master Platinum Award" winning Realtor® Robert J. Piazza as there are no middlemen. Listing with a local proven professional who knows the Rochester/Finger Lakes market only makes sense to get your house sold for the most money and in the shortest reasonable time period.

A huge benefit of our "Gold" program is we will review any written offers you receive and not leave you on your own. We can answer any questions and provide an expert opinion on your offer. A Realtor's® point of view and experience can be helpful and save you money, time or mistakes when you get an offer. Even though this is a discounted real estate service, you are still getting professional support by an experienced award winning Realtor®. When you get an offer, we will be your safety net and you will be glad you have us with our expertise.

Northern Star Realty is a New York State licensed real estate broker. Robert J. Piazza, Broker/Owner has sold multi millions since 1982 and knows the local market. Robert (Bob) is someone who you can actually talk to when needed, it's like having your own personal marketing & sales consultant. Robert has a real estate degree from SUNY Canton, a marketing degree from R.I.T and has also consulted thousands of others in all 50 states for a nationally known real estate seminar company. Northern Star Realty is also a member of the Greater Rochester Association of Realtors®, New York State Association of Realtors® and the National Association of Realtors®.


See how much you are saving by not paying a 3% listing commission!

You sell a $100,000 house and save $3,000
You sell a $150,000 house and save $4,500
You sell a $200,000 house and save $6,000
You sell a $250,000 house and save $7,500
You sell a $300,000 house and save $

(Deduct the one time flat fee for your total listing commission savings)

Remember you may still sell it on your own and save the whole commission as many others have!.

Last year in 2017, the average commission saved by Northern Star Realty's Flat Fee MLS "SOLD" customers was over a whopping $6,700 per house even after the flat fee was deducted! Take a look at some of the huge saving examples our sellers got on our listings page using our Flat Fee MLS programs. What could you do with savings like that? Use it for your next house, a car, school, an investment, pay bills, or put it in the bank! There is no reason to pay 6% commission to sell your house anymore and with our expertise, we can help you do it for much less.

Do business with the same real estate family who brought the 1st computerized MLS system to Western NY in 1973.  (The Piazzas)   See retro article

"We are so glad to have found the Flat Fee MLS program offered by Northern Star Realty! Bob Piazza is fantastic to work with! He helped and guided us through every step of the process, including consulting with us when we received the offers on our house. Bob's experience and knowledge where invaluable as we went through the steps to selling our home. If you are thinking about selling your house yourself, you should definitely give Bob Piazza at Northern Star Realty a call. You will be so glad you did! "    
Christine and Robert,  Victor, NY

"We have already recommended Bob Piazza, Northern Star Realty to friends and business associates.  Bob provided superior support to the sale of our home.   Bob worked patiently and efficiently with us to get our home online and sold timely. We received a good offer the first week we listed with Bob.  Bob consulted us thru the buyer’s process and was always available for questions or assistance."     Tom B.,    Ontario NY 

"I recently sold my mother-in-laws condo in Webster and used Northern Star Realty to list on MLS. Couldn’t have been easier! I provided the pictures and copy, and Bob did the rest. He was very helpful on suggested selling price, as well as follow-ups during the entire process. His web site also has the portfolio of forms for buyer and seller to download, that was very straight forward. Great job Bob! I would use him again in a heartbeat. I’ve already got one of my friends using his service."   Rich C., Webster, NY  

"I wish to express my deepest gratitude to you for your assistance in selling my home. From the moment we signed the listing contract I encountered the highest professionalism, care, enthusiasm and passion in you and your site. Your suggestions, advice, and practical sense is exactly what I was looking for from your program. My home sold at a reasonable price in spite of the depressing economy. I would like to thank you and will definitely recommend you highly to my friends and family members. You may use my name and reference to any of your future clients."     Anthony and Joanne V.,  Penfield, NY

"Bob, Listing my home on the MLS with your service was one of the best decisions I have made in a while! The service, your support, and the resources made available to me saved me thousands – and most importantly SOLD MY HOME! Thanks so Much and plan to work with you in the future."       Lance M.,       Pittsford, NY

"Bob Piazza/Northern Star Realty provides a great service for those who might not need a full service real estate agent.  Bob was responsive, informative and kept the process simple for me.  He provided advice, viewing activity data and touched base periodically to see if assistance was needed in any way.  I see him as a trusted advisor that provides a service with great value.  I would use Bob's real estate services again without question."       Eric M.,    Irondequoit, NY

"We sold our home in three weeks using the flat fee listing from Northern Star Realty.  We had a total of 17 people come through on the first weekend open house and another 12 on the second.  There were also appointments to see our home almost every night.  Bob has also been great in helping us once we received our offer. He even hounded our buyers' attorney when closing got delayed.  Thanks to Northern Star Realty!"        Steve & Yen,     Henrietta, NY  

"We sold a home with Bob Piazza of Northern Star Realty and are very pleased with the entire process. Bob made himself readily available with expert advice, tips, blank forms... basically everything needed. We had our house listed for less than 2 months and saved over $15,000.00 in realtor fees! Don't let fear of the unknown hold you back. Do your research and call Bob."       
Mike R.,      Canandaigua, NY

"It was a pleasure to work with Bob.  He made the whole paid listing process easy.  He was very prompt in getting my home listed, making adjustments when asked, and responding to any questions--providing knowledgeable tips and advice.  I've already recommended him to others and will definitely use him again."    Larry T.,     Greece, NY  

We were 1st time home sellers to-be this last fall, and we considered selling our own home.  We found out about Northern Star Realty (Bob Piazza) and liked the sound of his program.  Bob walked us thru the picture process, hints on the write-up, and his knowledge gave us the confidence we needed to tackle this job ourselves.  I will say the best part about working with Bob is that HE ALWAYS ANSWERED HIS PHONE.  When we had questions, he had answers and fast.  We sold the house in 2 months!  Thank you for all the help, Bob.  If we need to sell again, we will be calling. (and probably will have fewer questions!)"    Gerry M.,     Avon, NY

"Northern Star Realty's flat fee MLS program has been a money saver for me! I saved $13,400, selling 3 homes. Bob is very knowledgeable and he will guide you through the process, help you determine your home’s value, and assist you in presenting your home in a professional manor.  Having Bob Piazza at your side is worth every penny of this program. Look no further if you want to save money and sell your own real estate, use “Northern Star Realty” , Thanks Bob! "
Joe B.,     Rochester, N.Y.   

"I highly recommend using Northern Star Realty to list your home.  We saved thousands of dollars in real estate commissions and had numerous showings of our town home in Fairport.  It sold with no problem and Bob Piazza was always available to assist me if I had real estate questions.  It was an easy process and we were able to list our home on the MLS and had a lot of showings even though we did not have a realtor.  I am very happy I used a flat fee service especially one that was local and offered me very high customer service.  Bob is very experienced in real estate and was always there immediately to assist me in anyway.  Thank you Northern Star Realty!"       Jenny W.,     Fairport, NY 

"Bob & Northern Star Realty has been a tremendous asset to me regarding the sale of my two homes - I was able to save a lot of money by listing with Bob, but was still able to get solid real estate advice from a professional with many years of experience! Bob was more than happy to answer any questions that I had (and I had many!) and also followed up with me throughout the process.  I have been 100% satisfied and will be recommending him to my friends."
Rosemary A.,    Chili, NY  

"Our experience with Northern Star Realty was absolutely wonderful. Not only does Bob help and advise throughout the whole listing and sale process, but his services are comprehensive and not misleading as with many other flat fee agents. I would recommend Bob without a doubt to my friends and family. There is no better price for the type of service and support you will receive. Thank you Bob"    Pamela J.,       Pittsford, NY 

See more of our testimonials  

Robert J. Piazza reviews

GRAR (Greater Rochester Association Realtors®) Sales Master Gold Award Recipient

2015, 2016, and 2017 GRAR Sales Master Platinum Award Recipient (Their highest award)

A few years back the Rochester, Buffalo & Syracuse MLS Systems were merged into one for combined coverage and now cover a wide swath of New York. If your house is located between cities...no worries, you are covered! All listings are automatically in all 3 regions and counties on the map below for maximum exposure. You will be listed in the same exact MLS that all local brokers/agents use, the only difference... you will be saving some serious money without a listing commission! Forget 6%!


MLS Service is available in the following NY counties: Monroe, Wayne, Ontario, Yates, Orleans, Genesee, Wyoming, Livingston, Allegany, Steuben, Schuyler, Seneca, Tomkins, Cayuga, Niagara, Erie, Chautauqua, Cattaraugus, Oswego, Onondaga, Cortland, Madison, Oneida, Lewis, & Jefferson.


2017 NAR Profile of Home Buyers and Sellers

Recent data suggests that an overwhelming amount of buyers use an agent to buy a home (89%). Our Flat Fee MLS programs will up your odds considerably by allowing agents to sell your property and uses the power of the MLS and website syndication to get your property maximum exposure. Our MLS programs will still allow you to sell on your own (FSBO) if you want to by using all that exposure and will greatly up your odds from the national average to sell as a "for sale by owner".

A word about quick sales & pricing...

If you need a quick sale, that will depend on how aggressive your pricing is. If desired, our programs will allow you to aggressively price your house since in most cases you will be paying just a 2-3% commission to a buyer's broker instead of the full 6% commission like a full service listing. This will allow you to keep your price down for a faster sale. Remember you pay 0% if you sell it FSBO and you might with all the exposure you will be getting through the MLS & websites. If you are not in a hurry for a quick sale and can wait a "normal" time frame, then price accordingly and you can pocket that extra 3% savings. There is no pressure from us on pricing unlike some listing brokers who must pressure you on price to make any money. Our Flat Fee MLS programs allow you to either sell your house faster or increase your bottom line depending on your time frame. You are in full control!

Savings can be from $3,000-$15,000 or more! We feel our Flat Fee MLS programs are the best values out there because of our local presence, our expert consultations, all the included features, our experience, our 24/7 support and accessibility (we answer the phone). Basically you are paying just our reasonable one time flat fee with no listing commission (saving 3% commission & about 50% right there) plus paying the buyer's broker a commission if they sell the property. Remember you pay no commission if you sell to your own buyer (FSBO). Now you can have the best of both worlds and save a lot of money. This is a win-win!

How much do you really want to pay to get your house into the MLS and on multiple websites to get it sold with professional help?  $3,000, $6,000, $10,000, $15,000 or just our reasonable one time flat fee?


Do you like the idea of being in control of your sale, saving thousands, and getting maximum exposure?

Do you like the idea of a MLS listing and retaining the right to sell on your own with no commissions?

Do you want to be able to choose how much commission you would to pay to a selling broker?

Do you have little home equity or owe more than the house is worth and need to sell at a realistic price?

Do you have a house you want to flip? House flippers maximize their bottom line with this service!

Do you have an expensive house where 6% commission is way too much money to pay?

Do you want to save $ thousands selling in tough times & are willing to do some of the work?

Do you need to keep your price realistic for a faster sale and not inflate it to cover the commission ?

Keep more of your home equity!

Lets face it….times are changing….people are tired of paying 6% commission especially “For Sale By Owners”. Why not list and sell using the MLS for about half the regular commission rate or none at all? Northern Star Realty’s Flat Fee MLS programs of selling real estate are a smart choice that combines the best of both worlds... "For Sale By Owner" & the MLS!

Bottom line
...Our proven Flat Fee MLS Programs makes it easy to get your house sold in 2018 while saving you many thousands of dollars.
Save & keep your equity!  In 2017 our sellers averaged over $6,700 in equity savings per sale! We are a reputable, local, and experienced broker who is there for support 24/7.




 Flat Fee MLS Programs


GOLD MLS   $395

Questions?  Call 585-392-8222 or email

or text 585-747-8213 for instant answers


To list your house and get started, it's as easy as 1...2...3

1-  Pick your program below and click the "Buy Now" button or mail a check.

2-  Fill out the listing paperwork from the link you will receive at checkout. You can fill out and submit the listing paperwork completely online (anytime) or download the forms at your convenience from the link, your choice.

3-  After we receive your paperwork, your MLS listing will be active within 24 hrs. (usually) and the marketing will begin!


Flat Fee MLS Programs

No Paypal account needed for credit or debit cards! We also accept checks and money orders.
No payments and no interest if paid in full within 6 months with Paypal Credit ®.

" Experience - Integrity - Value " 

Western NY's Most Experienced Discount Realtor®
Sales Master Gold & Platinum Award Winner


Northern Star Realty
Div. of  Northern Star Real Estate, LLC
Robert J. Piazza, Real Estate Broker
25 Hill Rd.
Hilton, NY 14468

585-392-8222 Office
866-781-1296 Toll Free
585-747-8213 Cell
1-888-485-1256 Toll Free Fax

Email us




If your house is currently listed with another broker, please disregard this offer. It is not our intention to solicit any active listings. Northern Star Realty is a licensed NYS real estate broker.

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