NORTHERN STAR REALTY
Local Experience - Integrity - Value"
For Sale By Owner
Fee MLS Programs
No listing commission and saves you
Rochester, NY and the Finger Lakes Region
"For Sale By Owner"
Flat Fee MLS (Multiple Listing Service) with
coverage for Monroe, Ontario, Wayne, Orleans, Genesee, Livingston,
Yates, Seneca Counties & more.
Flat Fee MLS is a combination of "For Sale By Owner" (FSBO) and
the Realtor® MLS (Multiple Listing Service). It offers
the best of both worlds!
your property in the Greater Rochester Association of Realtors® MLS system for
maximum exposure and save thousands! Listings have coverage
all over Western & Central NY including the Greater
Rochester & Finger Lakes
It's the same exact MLS system (MLXchange)
2,500 Rochester & Finger Lakes area brokers/agents
use (plus another 4,000 in Buffalo & Syracuse since the
system is now combined ).
Put the power of the MLS on your side where about
all real estate sales originate. Using one of our Flat Fee MLS programs, you will save
at least 50%
in commissions since we do not charge a
listing commission! You pay just the buyer's broker
a commission and not us.
Our Flat Fee MLS programs will also allow
you to sell on your own (for sale by owner) and not pay any
commission (zero) if you sell to your own buyer so you
could save 100% in commissions. You
will have a good chance to sell on your own too with all the
exposure you will be getting so whichever way
your house sells, you save major dollars! Bottom
line...it will sell and you will save!
It's Simple. Here's How It Works.
You pay a one time flat fee and your house goes into the
Greater Rochester Association of Realtors® MLS and on
over 60 additional top real estate websites.
do not pay
a listing commission (ever). You save about 50%
right there by not paying a 3% listing commission.
● If a buyer's broker sells your house, you pay them the
commission that you decided when you listed your
house in the MLS (usually 2-3%). Only when your house
closes do you pay a selling commission, if any.
retain your right to sell on your own (For Sale By Owner)
commission to anyone if you sell it to your own
buyer. MLS brokers will
also be trying to sell your house so either you sell it yourself or a
broker sells it,
whichever comes first.
● Buyers and agents
will be calling you directly. You will be responsible
for answering questions, arranging appointments, showing the house, doing any
optional open houses, follow up, etc. We get your house maximum
exposure and marketing support but you do some of the
work and save about 50% or more in the process. With a typical
$150,000 house, you would save about $4,500 in listing
commissions regardless of who sold it and still
get the benefit of professional coaching from Northern
Star Realty. Remember you are saving the
3% listing commission for your efforts and instead
paying just the one time flat fee. If you don't mind
doing some of the work, you can save a lot of money! If
an agent sells your house, they will then take over the
responsibilities to get it closed.
● There is no price limit on the house, the more
expensive the house, the more you save!
● You sign up for the service
online and your listing is in the MLS usually within 24
hours after you complete and return the online forms.
THERE ARE NO SURPRISES, NO FINE PRINT,
NO HIDDEN FEES, NO
BAIT & SWITCH.
WHAT YOU SEE IS WHAT YOU GET, AN AWESOME LOCAL VALUE !
Flat Fee MLS
MLS Listing Term.
supplied photos included in the MLS. (Studies show the
more quality photos, the quicker the sale)
property is listed in the
Greater Rochester Association
of Realtors® MLS (MLXchange), the same MLS system used by all
Greater Rochester & Finger Lakes brokers & agents (plus
another 4,000 in the Western & Central NY Regions).
property is listed on over 60+ major websites including Realtor.com,
Homes.com, AOLrealestate.com, Yahoorealestate.com,
Realtytrac.com, Homefinder.com, Remax.com,
ColdwellBanker.com, Prudential.com, Nothnagle.com &
Your property is
listed on homesteadnet.com,
the public MLS search site and the most popular real
estate site in the
Rochester/Finger Lakes Region.
marketing support 24/7 as needed during the listing by
cell phone or email from "Sales Master Gold Award"
winning Realtor® Robert "Bob" Piazza. He is a local real
estate broker/owner who has 31 years experience, an excellent and honest reputation
along with a
proven track record.
house listings in the
Realtor® MLS, Zillow.com, Trulia.com,
changes to price, features and public remarks.
photo fact sheets to give prospective buyers at open
houses and showings.
NYS approved forms, contracts, and disclosures to
complete your FSBO sale if needed.
e flyer " How To Sell Quickly & Most Common Mistakes To
All buyer leads forwarded
directly to you.
You set and choose your own
commission to buyer's broker (if one is involved).
You retain your right
to sell to your own buyer without any commissions due
(For Sale By Owner).
Video tour inserted in MLS & select sites (supplied by
owner from You Tube or other)
Free Web Page for
Your listing entered
in the MLS usually within 24 hours after completion of
forms by you. Submit the forms by fax, email or do
listing at any time and for any reason.
Special 100% money
Free renewals past
listing expiration date if needed.
assistance pricing your property with a
comparative market analysis (CMA) report showing recent
similar comparable sales in your area within the last 12
months and other similar properties currently on the
market. This in depth report is emailed to you with
photos if you need it (a $75 value).
Sellers Marketing Report
showing web traffic your listing got on the various
websites the previous month.
(Most full service Realtors® don't even include this but
marketing report (public MLS) showing web
traffic to your listing the previous week.
Professional yard sign
(18" x 24") shipping included.
Professional coaching when
you receive a written offer. This premium
feature alone could save you thousands of dollars and/or
prevent you from making costly mistakes. It could also
save you precious time and/or help keep your transaction
together. You have the option to consult with someone
with lots of experience to talk things through with when you get
a written offer from an agent or your own buyer.
Having a broker's expert opinion and coaching
available is a smart option to have, it's like having a
Use our 31 years experience and local
knowledge to your benefit. Knowledge is the key to
These are some of the best
discount realty values in the Greater Rochester
Region or anywhere for Flat Fee MLS
especially by an experienced local Realtor® with 24/7 support and a proven track record!
SEE CURRENT SPECIAL PROMOTIONS
property lists on all the following sites and more!
Sites shown as of 1/26/14. Note:
there are even more sites not shown. New
sites are added and others are replaced occasionally.
listing goes on all of the above sites plus hundreds of additional
syndicated sites and
in addition to the "Big 3"
- the Realtor® MLS, Realtor.com
public MLS search site Homesteadnet.com.
To see more details on any of the above sites we
We use a service called
to syndicate our listings to all the rest of the sites automatically.
In addition to the above sites, these sites power many
other sites, so in reality there are
more than 800 real estate sites that your house will
be on! You want exposure? You got it! A syndicate example would
be Homefinder.com, it has
a network of 130 newspaper sites that it powers including
In addition to the above sites, your
will also be on some of the largest national franchise
broker websites like
Century21.com, ColdwellBanker.com, RealtyExecutives.com,
PrudentialRealEstate.com, and Remax.com.
Your listing will also be on some of the
largest local Rochester
broker websites like HuntRealEstate.com
and Nothnagle.com plus many others that participate in the Realtor® IDX network.
Note: Your listing is on
mega site Realtor.com,
the one of the most visited real estate sites in the USA. This
national site is
where many buyers start their search including those relocating to a new city.
Realtor.com gets thousands of
hits each day. It also lists your open house date
and times so you generate extra foot traffic to your open
houses. This is the centralized real estate data base for all
MLS listings nationwide.
Follow your listing's web Traffic!
You will get a
monthly Listhub® seller marketing report emailed to you. It
will display the number of views
inquires to your listing from Realtor.com and all the
rest of the national websites it's
listed on. We also include a separate
weekly seller marketing report
from the public MLS site Homesteadnet.com which will show
online traffic to your listing from the
previous week. These are premium features most full service
brokers don't even offer but we include these
our "Premium Assist" program.
marketing report samples
100% Money Back Guarantee Details
Discount For More Than 1 Property
Fee MLS for land & lots $299
10% Discount to
Active Duty Military Members
Thank You For Your Service!
Yard Sign Info
Our service is simple and
not real complicated. It is a limited service agreement
with you doing some of the work and us getting you the maximum
exposure you need to sell with the MLS and the top 60+
real estate websites in the country plus support. You are
in full control by handling the showings,
questions and follow
up but we are here 24/7 if you need us and we are local. Your listing will appear on the
same exact Rochester/Finger Lakes MLS that all the local Realtors® use, just like any other MLS listing.
Your commission savings will be known only to you since the listing commission (zero) is not
published in the MLS but just the buyer broker's selling commission.
Northern Star Realty has a proven track record in Western NY
since 2002 and Bob Piazza/Broker since 1982. We tell you up front what you get
with your paid listing. There are no
surprises! No fine print! No bait & switch! We are locally owned,
live here and know
the local market. We are not some distant internet broker 5 states away who is out of touch with local
pricing, trends, paperwork, and regulations. We are not
a flat fee middleman either as you list and work with us directly.
Middlemen take your
money and take a cut but do not actually list
your property or service your listing. We do not lowball you and then try to upsell you extra
items you need to make up for it. We include everything you need to
sell and we are the ones who will handle/service your
listing. Listing with a local proven
professional who knows the Rochester & Finger Lakes market
only makes sense to get your house sold in a reasonable amount of
time and for the best price.
A huge benefit of our
"Premium Assist" program is we will review any
you receive and not leave you on
your own. We can answer any questions and provide an
expert opinion on your offer. A Realtor's® point of view and experience
can be helpful and save you money, time or mistakes when you
get an offer. Even though this is a discounted real estate service, you are still getting professional support
by an experienced award winning Realtor®.
When you get an offer, we will be your safety net and you will
be glad you have us with our expertise.
Northern Star Realty is a New York State licensed real estate
broker. Bob Piazza, Broker/Owner has sold multi
millions since 1982 and knows the local market. Bob is someone who you
can actually talk to when needed, it's like having your own personal marketing & sales consultant. Bob has a
real estate degree from SUNY Canton, a
marketing degree from R.I.T and
has also consulted
thousands of others in all 50 states for a
nationally known real estate seminar company. We
are also members of the Greater Rochester
Association of Realtors®, New York State Association of
Realtors® and the National Association of Realtors®.
YOU CAN SAVE
DOLLARS -TAKE A CLOSE LOOK AT THIS !
See how much you are saving by not paying a 3% listing commission!
You sell a $100,000 house and save
You sell a $150,000 house and save
You sell a $200,000 house and save
You sell a $250,000 house and save
You sell a $300,000 house and save
(Deduct the one time flat
fee for your total listing commission savings)
Remember you may still sell it on
your own (FSBO) to save the listing
commission as many others have with our
in 2013, the average commission saved by Northern Star Realty's
Flat Fee MLS "SOLD" customers
was a whopping $6,706 per house even after the
flat fee was deducted. Of those
properties, 33% sold as a "for sale by owner"
and paid zero commissions using the
high exposure our listing program
got them. The remaining properties were sold by brokers
which meant those sellers saved about 50% in commissions. So you
save either 100% or 50% in commissions with our programs. Take a look at some of the
huge saving examples our sellers got on our
Flat Fee MLS programs.
What could you do with savings like that? Use it for
your next house, a car, an investment, pay bills, or put it in the bank!
There is no reason to pay 6% commission to sell your house
anymore and with our expertise, we can help you do it for much
with the same real estate family who brought the
1st computerized MLS system
to Western NY in 1973. (The Piazzas)
See retro article
"We are so glad to have found the Flat
Fee MLS program
offered by Northern Star Realty! Bob Piazza is fantastic to work
with! He helped and guided us through every step of the process,
including consulting with us when we received the offers on our
house. Bob's experience and knowledge where invaluable as we
went through the steps to selling our home. If you are thinking
about selling your house yourself, you should definitely give
Bob Piazza at Northern Star Realty a call. You will be so glad
you did! "
Christine and Robert, Victor, NY
"We have already recommended Bob Piazza, Northern Star Realty
to friends and business associates. Bob provided superior
support to the sale of our home. Bob worked patiently and
efficiently with us to get our home online and sold
timely. We received a good offer the first week we listed
with Bob. Bob consulted us thru the buyer’s process and was
always available for questions or assistance."
Tom B., Ontario NY
sold my mother-in-laws condo in Webster and used
Northern Star Realty to list on MLS. Couldn’t have been
easier! I provided the pictures and copy, and Bob did
the rest. He was very helpful on suggested selling
price, as well as follow-ups during the entire process.
His web site also has the portfolio of forms for buyer
and seller to download, that was very straight forward.
Great job Bob! I would use him again in a heartbeat.
I’ve already got one of my friends using his service."
Rich C., Webster, NY
"I wish to express
my deepest gratitude to you for
your assistance in selling my home. From the
moment we signed the listing contract I
encountered the highest professionalism, care,
enthusiasm and passion in you and your site. Your
suggestions, advice, and practical sense is
exactly what I was looking for from your
program. My home sold at a reasonable price in
spite of the depressing economy. I would like to
thank you and will definitely recommend you
highly to my friends and family members. You may
use my name and reference to any of your future
Anthony and Joanne V., Penfield, NY
"Bob, Listing my
home on the MLS with your service was one of
the best decisions I have made in a while!
The service, your support, and the resources
made available to me saved me thousands –
and most importantly SOLD MY HOME! Thanks so
Much and plan to work with you in the
"Bob Piazza/Northern Star Realty provides a
great service for those who might not need a
full service real estate agent. Bob was
responsive, informative and kept the process
simple for me. He provided advice, viewing
activity data and touched base periodically
to see if assistance was needed in any way.
I see him as a trusted advisor that provides
a service with great value. I would use
Bob's real estate services again without
Eric M., Irondequoit, NY
"We sold our home in three weeks using the flat fee listing
from Northern Star Realty. We had a total of 17 people come through on the
first weekend open house and another 12 on the second. There were also
appointments to see our home almost every night. Bob has also been great in
helping us once we received our offer. He even hounded our buyers' attorney
when closing got delayed. Thanks to Northern Star Realty!" Steve & Yen,
"We sold a home with Bob Piazza of Northern Star Realty and are very
pleased with the entire process. Bob made himself readily available
with expert advice, tips, blank forms... basically everything
needed. We had our house listed for less than 2 months and saved
over $15,000.00 in realtor fees! Don't let fear of the unknown hold
you back. Do your research and call Bob."
"It was a pleasure to work with Bob. He
made the whole paid listing process easy. He was very prompt in getting my
home listed, making adjustments when asked, and responding to any
questions--providing knowledgeable tips and advice. I've already
recommended him to others and will definitely use him again." Larry T.,
"I was very satisfied with listing my home for sale by owner through Northern
Star Realty. Bob helped me out every step of the way and was available for
phone calls to answer my questions. I have been recommending to my family
and friends to use this service for the sale of their homes."
Christine E., Pittsford, NY
"Bob Piazza is a top-notch real estate professional.
is extremely knowledgeable about the Greater Rochester real estate
market and is very responsive to his clients’ questions and requests. Bob offered
me good advice regarding the listing price of my home, and my house sold
quickly, as a result. I
highly recommend Northern Star Realty!"
Tonya F., Irondequoit, NY
We were 1st time
home sellers to-be this last fall, and we considered selling our own
home. We found out about Northern Star Realty (Bob Piazza) and
liked the sound of his program. Bob
walked us thru the picture process, hints on the write-up, and his
knowledge gave us the confidence we needed to tackle this job
ourselves. I will say
the best part about working with Bob is that HE ALWAYS ANSWERED HIS
PHONE. When we had
questions, he had answers and fast. We
sold the house in 2 months! Thank
you for all the help, Bob. If we
need to sell again, we will be calling. (and probably will have
fewer questions!)" Gerry M.,
"Northern Star Realty's flat fee MLS program has been a money
saver for me! I saved $13,400, selling 3 homes. Bob is very
knowledgeable and he will guide you through the process, help
you determine your home’s value, and assist you in presenting
your home in a professional manor. Having
Bob Piazza at your side is worth every penny of this program. Look
no further if you want to save money and sell your own real
estate, use “Northern Star Realty” , Thanks Bob!
"I highly recommend using
Northern Star Realty to list your home. We
saved thousands of dollars in real estate
commissions and had numerous showings of our
town home in Fairport. It sold with no problem
and Bob Piazza was always available to assist me
if I had real estate questions. It was an easy
process and we were able to list our home on the
MLS and had a lot of showings even though we did
not have a realtor. I am very happy I used a
flat fee service especially one that was local
and offered me very high customer service. Bob
is very experienced in real estate and was
always there immediately to assist me in anyway.
Thank you Northern Star Realty!" Jenny W.,
"Bob & Northern Star Realty has been a tremendous
asset to me regarding the sale of my two homes -
I was able to save a lot of money by listing
with Bob, but was still able to get solid real
estate advice from a professional with many
years of experience! Bob was more than happy to
answer any questions that I had (and I had
many!) and also followed up with me throughout
the process. I have been 100% satisfied and
will be recommending him to my friends."
experience with Northern Star Realty was
absolutely wonderful. Not only does Bob help
and advise throughout the whole listing and
sale process, but his services are
comprehensive and not misleading as with
many other flat fee agents. I would
recommend Bob without a doubt to my friends
and family. There is no better price for the
type of service and support you will
receive. Thank you Bob" Pamela
J., Pittsford, NY
To see more
testimonials click here
Rochester, Buffalo & Syracuse MLS
Systems have now been merged into one (MLXCHANGE)
and cover a wide swath of New York. Your house will
be listed in all 3 regions and counties on the map
below for maximum exposure. You will be
listed in the same exact
MLS that all local Rochester area & Finger Lakes brokers/agents
use, the only difference... you will be saving some
serious money! Forget 6%!
MLS Service is
available in the following NY counties: Niagara, Erie,
Chautauqua, Cattaraugus, Orleans, Genesee, Wyoming, Allegany,
Monroe, Livingston, Steuben, Wayne, Ontario, Yates,
Schuyler, Seneca, Tomkins, Cayuga,
Cortland, Madison, Oneida, Lewis, Jefferson, and St.
METHOD OF HOME PURCHASE
(Percentage of Distribution)
2013 NAR Profile of Home
Buyers and Sellers
Recent data suggests that an
overwhelming amount of buyers use an agent to buy a
home (88%). As you can see, nationally you have about a
5% chance of selling it on your own (FSBO) without an agent. Our Flat Fee MLS programs will
up your odds considerably by allowing agents to sell your property and uses the power of the
MLS and website syndication to get your property maximum exposure.
Our programs will still allow you to sell on your own (FSBO) if
you want to by using all that exposure (you have much better
odds of selling it FSBO with us as 33% of Northern Star Realty's
2013 sales were sold without an agent).
A word about quick sales & pricing...
If you need a quick sale, that will
depend on how aggressive your pricing is. If desired,
our program will allow you
to aggressively price your
house since in most cases you will be paying just a 2-3% commission to a
buyer's broker instead of the full 6% commission like a full
service listing. This
will allow you to keep your price down for a faster
sale. Remember you pay 0% if you sell it FSBO and
you might with all the exposure
you will be getting through the MLS & websites. If you are not in a hurry for a quick sale and can wait a "normal" time
frame, then price accordingly and you can pocket
that extra 3% savings. There is no pressure from us on
pricing unlike some listing brokers who must pressure you on
make any money. Our Flat Fee MLS programs allow you to
either sell your house faster or increases your bottom
depending on your time frame. You are in full control!
Savings can be from $3,000-$9,000 or more! We feel our Flat Fee MLS programs
are the best values out
there because of our local representation, our expert consultations,
all the included features, our
experience, our 24/7 support and accessibility (we answer the
phone). Basically you are paying
just our flat fee with no listing commission
(saving 3% commission & about 50% right there) plus paying the buyer's broker a
commission if they sell the property. Remember you pay no commission
if you sell to your own buyer (FSBO). Now you can have the best
of both worlds and save a lot of money. This is a win-win!
How much do you really want to pay to
get your house into the MLS and on multiple websites to
get it sold with
professional help? $3,000, $6,000, $10,000,
$15,000 or just our reasonable flat fee?
Do you like the
idea of being in control of your sale, saving thousands,
and getting maximum exposure?
Do you like the idea of a MLS listing and retaining the right to sell on your
own with no commissions?
Do you want to be able
to choose how much commission you
would to pay to a selling broker?
Do you have little home equity or owe more than
the house is worth and need to sell at a realistic price?
Do you have an expensive house where 6% commission is
way too much money to pay?
Do you want to save
selling in tough times & are willing to do
some of the work?
Do you need to keep your price realistic for a faster
sale and not inflate it to cover the commission ?
Keep more of your home equity!
Lets face it….times are changing….people are tired of
paying 6% commission especially “For Sale By Owners”.
not list and sell using the MLS for about half the
regular commission rate or none at all?
Realty’s Flat Fee MLS programs of selling real estate
are a smart choice that combines the best of both
Sale By Owner"
& the MLS!
Bottom line...Our proven Flat Fee MLS
makes it easy to get your house sold in 2014 while saving you many thousands
Save & keep
your equity! In 2013
our sellers averaged $6,706 in equity savings per
We are a
reputable, local, and experienced broker who is there for support 24/7.
Standard $295 or Premium Assist $395
Questions? Call 585-392-8222
or text 585-747-8213 for
To list your house and get started, it's as
easy as 1...2...3
1- Pick your program and click the "Add
to Cart" button below
or mail a check.
2- Fill out the
listing paperwork from the link you will receive at
can fill out and
submit the listing paperwork completely online or download the
forms to fax or email back later, your choice. For
your convenience, you can fill
out the forms at anytime with either method from the
3- After we receive your paperwork, your MLS
listing will be active usually within 24 hrs. and
the marketing will begin!
LIST YOUR PROPERTY
NORTHERN STAR REALTY
- Integrity - Value "
Most Experienced Discount Realtor®
Div. of Northern Star Real Estate, LLC
J. Piazza, Real Estate Broker
25 Hill Rd.
Hilton, NY 14468
866-781-1296 Toll Free
1-888-485-1256 Toll Free Fax
Email us [email protected]
If your house is
currently listed with another broker, please disregard
this offer. It is not our intention to solicit any
active listings. Northern Star Realty is a licensed NYS
real estate broker.
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