NORTHERN STAR REALTY
Experience - Integrity - Value"
For Sale By
Fee MLS Programs
No listing commission saves you
Rochester, NY and the Finger Lakes Region
We are a "For Sale By Owner"
Flat Fee MLS (Multiple Listing Service) for Monroe, Ontario, Wayne, Orleans, Genesee, Livingston,
Yates, Seneca Counties & more.
your property in the Greater Rochester Association of Realtors® MLS System for maximum exposure
while saving thousands! Listings have coverage all over
Greater Rochester and the Finger Lakes region.
It's the same
exact MLS system (MLXchange) that all local 2,500
Rochester/Finger Lakes area
brokers and agents use.
Put the power of the MLS on your side where about
all real estate sales originate. Using one of our Flat Fee MLS programs, you will save
at least 50%
in commissions since we do not charge a
listing commission! You might sell on your own too
with all the exposure you will be getting so whichever way your
house sells, you're going to save money! Bottom
line, it will sell and you will save!
It's Simple. Here's How It Works.
You pay a one time flat fee and your house goes into the
Greater Rochester Association of Realtors® MLS and on
over 60 additional top real estate websites.
do not pay
a listing commission (ever). You save about 50%
right there by not paying a 3% listing commission.
● If a buyer's broker sells your house, you pay them the
commission that you decided on when you listed your
house in the MLS (usually 2-3%) at the closing. That's
it, there is no other commission due anyone!
retain your right to sell on your own (For Sale By Owner)
commission to anyone if you sell it to your own
buyer. MLS brokers will
also be trying to sell your house so either you sell it yourself or a
broker sells it,
whichever comes first.
● Buyers and agents
will be calling you directly. You will be responsible
for answering questions, arranging appointments, showing the house, doing any
optional open houses, follow up, etc. We get your house maximum
exposure and marketing support but you do some of the
work and save about 50% or more in the process. With a typical
$150,000 house, you would save at least $4,500 (minus
the flat fee) without the listing commission and
possibly twice that amount if you sold it yourself plus
get the benefit of professional coaching from Northern
Star Realty. Remember you are saving the
3% listing commission for your efforts and instead
paying just the one time flat fee. If you don't mind
doing some of the work, you can save a lot of money! If
an agent sells your house, they will then take over the
responsibilities to get it closed.
● There is no price limit on the house, the more
expensive the house, the more you save!
● You sign up for the service
online and your listing is in the MLS usually within 24
hours after you complete and return the online forms.
WE ARE A DIRECT MLS
PROVIDER AND A LICENSED NYS REAL ESTATE BROKER.
THERE ARE NO MIDDLEMEN, NO FINE PRINT, NO HIDDEN FEES, NO BAIT &
WHAT YOU SEE IS WHAT YOU GET... AN AWESOME VALUE!..... TAKE A LOOK!
Flat Fee MLS
property is listed in the
Greater Rochester Association
of Realtors® MLS. It's the same exact MLS system (MLXchange) used by all
Rochester & Finger Lakes area real estate brokers/agents.
About 90% of all sales originate from the Multiple
Listing System (MLS) since it allows any Realtor® to sell any other
Realtor's® listings no matter which company they are
property is listed on over 60+ major websites including
Realtor.com, Trulia.com, Zillow.com,
Homes.com, AOLrealestate.com, Yahoorealestate.com,
Realtytrac.com, Homefinder.com, Remax.com,
ColdwellBanker.com, Prudential.com, &
Your property is
listed on the largest Rochester broker's
Nothnagle.com, RealtyUSA.com, Huntrealestate.com,
and others in the IDX network.
Your property is
listed on the public MLS search site
homesteadnet.com. This is the most popular real
estate site in the
Rochester/Finger Lakes Region.
You choose your own
commission to offer a buyer's broker when you list
in the MLS, usually 2-3%. You are not paying a listing
commission so you are saving about 50% in commissions
right there vs. a full service listing.
your right to sell on your own to your buyer without any
commissions due. (For Sale By Owner)
All buyer leads
(100%) immediately forwarded
to you from the various websites and phone calls.
Professional Comparative Market Analysis Report (CMA)
to help with pricing your property. This report
recent comparable sales in your area going back 12 months, pending
sales and other similar
properties currently on the market (your competition)
all within a close proximity of your property. This in depth report is emailed to you with photos.
($75 value but worth much more if it saves
you time or money!)
changes to price, features and public remarks.
(No Extra Charges)
house listings inserted in the
MLS, Zillow.com, Trulia.com,
Homesteadnet.com. (No Extra Charges)
"For Sale By Owner" web page for your property to use in your
own marketing with your contact info.
photo fact sheets to give prospective buyers at open
houses and showings.
NYS approved contracts, forms, and disclosures to
complete your FSBO sale. (Note: if a buyer's broker
sells your house, they will generate all forms used in
e flyer " How To Sell Quickly & Most Common Mistakes To
virtual tour to MLS, Realtor.com, Trulia, and Zillow.
listing displayed on Northern Star Realty's site
with your contact info allows buyers to reach you
marketing support 24/7 as needed during the listing by
cell phone or email from "Sales Master Gold Award"
winning Realtor® Robert J. Piazza (Bob), a local real
estate broker/owner with 33 years experience, an honest reputation
proven track record.
Your listing entered
in the MLS usually within 24 hours after completion of
forms by you. Submit the forms by fax, email or do
all online, your choice.
listing at any time and for any reason.
Special 100% money
Photos included in the MLS. (Supplied by owner)
MLS listing term.
Free renewal past
listing expiration date if needed.
(No Extra Charges)
Sellers Marketing Report
showing web traffic your listing got on the various
websites including Realtor.com, Homes.com, Homefinder.com, etc. from the previous
(Most full service Realtors® don't even include this
but we do.)
marketing report from
Homesteadnet.com (public MLS) showing web
traffic to your listing from the previous week. It's
a helpful tool and nice to know how many buyers are looking at
your property online.
Professional yard sign. Vinyl 18" x 24" with MLS logo, your
phone number on both sides, and stand.
FREE 1-2 day USPS Priority Mail shipping
right to your door.
House" sign and stand
with directional arrow.
Professional coaching and broker assistance when
you receive a written offer.
feature alone could save you thousands of dollars and/or
prevent you from making costly mistakes. It could also
save you precious time and/or help keep your transaction
together. You have the option to consult with someone
with lots of experience to talk things through with when you get
a written offer from an agent or your own buyer.
Having a broker's expert opinion and coaching
available is a smart option to have, it's like having a
Use our 33 years experience and local
knowledge to your benefit. Knowledge is the key to
real estate success! We are available by phone or email days, nights and
weekends to review your offers because they can come in
at any time. This is where the real value is with our
program as you are getting the exposure you need to sell
and the top level professional help you will want for
very little compared to a full service listing.
Seller's net sheet
prepared for you. This will show you how much cash
you will walk away with after all closing costs and
mortgage payoffs are deducted from your offer. Can you
afford to accept the offer or not? This is how you tell
and really is your bottom line.
and the Finger Lakes Region's best values for
discount realty services plus Flat Fee MLS
by a local Realtor® with a proven track record
property lists on all the following sites and more!
( Note: there may be
additional sites not shown as new
sites are added and others are replaced occasionally.)
listing goes on all of the above sites plus hundreds of additional
syndicated sites and
in addition to the "Big 3"
- the Realtor® MLS, Realtor.com
public MLS search site Homesteadnet.com.
To see more details on any of the above sites we
We use a service called
to syndicate our listings to all the rest of the sites automatically.
In addition to the above sites, these sites power many
other sites, so in reality there are
more than 900 real estate sites that your house will
be on! You want exposure? You got it! A syndicate example would
be Homefinder.com, it has
a network of 130 newspaper sites that it powers including
In addition to the above sites, your
will also be on some of the largest national franchise
broker websites like
Century21.com, ColdwellBanker.com, RealtyExecutives.com,
PrudentialRealEstate.com, and Remax.com.
Your listing will be on many of the
largest and best local Rochester
broker's websites like
Nothnagle.com, HuntRealEstate.com, plus many others that participate in the Realtor® IDX network.
Note: Your listing is on
mega site Realtor.com,
the one of the most visited real estate sites in the USA. This
national site is
where many buyers start their search including those relocating to a new city.
Realtor.com gets thousands of
hits each day. It also lists your open house date
and times so you generate extra foot traffic to your open
houses. This is the centralized real estate data base for all
MLS listings nationwide.
Follow your listing's web Traffic!
You will get a
Bi-Weekly Listhub® Seller Marketing
Report emailed to you. It
will display the number of views
inquires your listing got from Realtor.com and all the
rest of the national websites it's
listed on. We also include a separate
weekly seller marketing report
from the public MLS site Homesteadnet.com which will show
online traffic to your listing from the
previous week. These are premium features most full service
brokers don't even offer but we include these
our "Gold" program.
marketing report samples
100% Money Back Guarantee Details
Discount For More Than 1 Property
Fee MLS For Lots, Land & Acreage
10% Discount to
Active Duty Military Members
Thank You For Your Service!
Our service is simple and
not real complicated. It is a limited service agreement
with you doing some of the work and us getting you the maximum
exposure you need to sell with the MLS and the top 60+
real estate websites in the country plus support. You are
in full control by handling the showings,
questions and follow
up but we are here 24/7 if you need us and we are local. Your listing will appear on the
same exact Rochester/Finger Lakes MLS that all the local Realtors® use, just like any other MLS listing.
Your commission savings will be known only to you since the listing commission (zero) is not
published in the MLS but just the buyer broker's commission.
Northern Star Realty has
had a proven track record in the Rochester/Finger Lakes
since 2002 and Bob Piazza/Broker since 1982. We tell you up front what you get
with your paid listing. There are no
surprises, no fine print, no add ons, no bait & switch! We include everything you need to
sell and we are the ones who will service your listing. We are locally owned, and know
the local market. We are in touch with local
customs, pricing, trends, forms, and NYS regulations.
You list and work with Bob directly as there are no middlemen. Listing with a local proven
professional who knows the Rochester/Finger Lakes market
only makes sense to get your house sold for the most money and in
the shortest reasonable
A huge benefit of our
"Gold" program is we will review any
you receive and not leave you on
your own. We can answer any questions and provide an
expert opinion on your offer. A Realtor's® point of view and experience
can be helpful and save you money, time or mistakes when you
get an offer. Even though this is a discounted real estate service, you are still getting professional support
by an experienced award winning Realtor®.
When you get an offer, we will be your safety net and you will
be glad you have us with our expertise.
Northern Star Realty is a New York State licensed real estate
broker. Bob Piazza, Broker/Owner has sold multi
millions since 1982 and knows the local market. Bob is someone who you
can actually talk to when needed, it's like having your own personal marketing & sales consultant. Bob has a
real estate degree from SUNY Canton, a
marketing degree from R.I.T and
has also consulted
thousands of others in all 50 states for a
nationally known real estate seminar company. We
are also members of the Greater Rochester
Association of Realtors®, New York State Association of
Realtors® and the National Association of Realtors®.
YOU CAN SAVE
SOME SERIOUS MONEY-TAKE A CLOSE LOOK AT THIS !
See how much you are saving by not paying a 3% listing commission!
You sell a $100,000 house and save
You sell a $150,000 house and save
You sell a $200,000 house and save
You sell a $250,000 house and save
You sell a $300,000 house and save
(Deduct the one time flat
fee for your total listing commission savings)
Remember you may still sell it on
your own and save the whole commission as many
in 2014, the average commission saved by Northern Star Realty's
Flat Fee MLS "SOLD" customers
was nearly a whopping $6,000 per house even after the
flat fee was deducted. Take a look at some of the
huge saving examples our sellers got on our
Flat Fee MLS programs.
What could you do with savings like that? Use it for
your next house, a car, school, an investment, pay bills, or put it in the bank!
There is no reason to pay 6% commission to sell your house
anymore and with our expertise, we can help you do it for much
with the same real estate family who brought the
1st computerized MLS system
to Western NY in 1973. (The Piazzas)
See retro article
"We are so glad to have found the Flat
Fee MLS program
offered by Northern Star Realty! Bob Piazza is fantastic to work
with! He helped and guided us through every step of the process,
including consulting with us when we received the offers on our
house. Bob's experience and knowledge where invaluable as we
went through the steps to selling our home. If you are thinking
about selling your house yourself, you should definitely give
Bob Piazza at Northern Star Realty a call. You will be so glad
you did! "
Christine and Robert, Victor, NY
"We have already recommended Bob Piazza, Northern Star Realty
to friends and business associates. Bob provided superior
support to the sale of our home. Bob worked patiently and
efficiently with us to get our home online and sold
timely. We received a good offer the first week we listed
with Bob. Bob consulted us thru the buyer’s process and was
always available for questions or assistance."
Tom B., Ontario NY
sold my mother-in-laws condo in Webster and used
Northern Star Realty to list on MLS. Couldn’t have been
easier! I provided the pictures and copy, and Bob did
the rest. He was very helpful on suggested selling
price, as well as follow-ups during the entire process.
His web site also has the portfolio of forms for buyer
and seller to download, that was very straight forward.
Great job Bob! I would use him again in a heartbeat.
I’ve already got one of my friends using his service."
Rich C., Webster, NY
"I wish to express
my deepest gratitude to you for
your assistance in selling my home. From the
moment we signed the listing contract I
encountered the highest professionalism, care,
enthusiasm and passion in you and your site. Your
suggestions, advice, and practical sense is
exactly what I was looking for from your
program. My home sold at a reasonable price in
spite of the depressing economy. I would like to
thank you and will definitely recommend you
highly to my friends and family members. You may
use my name and reference to any of your future
Anthony and Joanne V., Penfield, NY
"Bob, Listing my
home on the MLS with your service was one of
the best decisions I have made in a while!
The service, your support, and the resources
made available to me saved me thousands –
and most importantly SOLD MY HOME! Thanks so
Much and plan to work with you in the
"Bob Piazza/Northern Star Realty provides a
great service for those who might not need a
full service real estate agent. Bob was
responsive, informative and kept the process
simple for me. He provided advice, viewing
activity data and touched base periodically
to see if assistance was needed in any way.
I see him as a trusted advisor that provides
a service with great value. I would use
Bob's real estate services again without
Eric M., Irondequoit, NY
"We sold our home in three weeks using the flat fee listing
from Northern Star Realty. We had a total of 17 people come through on the
first weekend open house and another 12 on the second. There were also
appointments to see our home almost every night. Bob has also been great in
helping us once we received our offer. He even hounded our buyers' attorney
when closing got delayed. Thanks to Northern Star Realty!" Steve & Yen,
"We sold a home with Bob Piazza of Northern Star Realty and are very
pleased with the entire process. Bob made himself readily available
with expert advice, tips, blank forms... basically everything
needed. We had our house listed for less than 2 months and saved
over $15,000.00 in realtor fees! Don't let fear of the unknown hold
you back. Do your research and call Bob."
"It was a pleasure to work with Bob. He
made the whole paid listing process easy. He was very prompt in getting my
home listed, making adjustments when asked, and responding to any
questions--providing knowledgeable tips and advice. I've already
recommended him to others and will definitely use him again." Larry T.,
We were 1st time
home sellers to-be this last fall, and we considered selling our own
home. We found out about Northern Star Realty (Bob Piazza) and
liked the sound of his program. Bob
walked us thru the picture process, hints on the write-up, and his
knowledge gave us the confidence we needed to tackle this job
ourselves. I will say
the best part about working with Bob is that HE ALWAYS ANSWERED HIS
PHONE. When we had
questions, he had answers and fast. We
sold the house in 2 months! Thank
you for all the help, Bob. If we
need to sell again, we will be calling. (and probably will have
fewer questions!)" Gerry M.,
"Northern Star Realty's flat fee MLS program has been a money
saver for me! I saved $13,400, selling 3 homes. Bob is very
knowledgeable and he will guide you through the process, help
you determine your home’s value, and assist you in presenting
your home in a professional manor. Having
Bob Piazza at your side is worth every penny of this program. Look
no further if you want to save money and sell your own real
estate, use “Northern Star Realty” , Thanks Bob!
"I highly recommend using
Northern Star Realty to list your home. We
saved thousands of dollars in real estate
commissions and had numerous showings of our
town home in Fairport. It sold with no problem
and Bob Piazza was always available to assist me
if I had real estate questions. It was an easy
process and we were able to list our home on the
MLS and had a lot of showings even though we did
not have a realtor. I am very happy I used a
flat fee service especially one that was local
and offered me very high customer service. Bob
is very experienced in real estate and was
always there immediately to assist me in anyway.
Thank you Northern Star Realty!" Jenny W.,
"Bob & Northern Star Realty has been a tremendous
asset to me regarding the sale of my two homes -
I was able to save a lot of money by listing
with Bob, but was still able to get solid real
estate advice from a professional with many
years of experience! Bob was more than happy to
answer any questions that I had (and I had
many!) and also followed up with me throughout
the process. I have been 100% satisfied and
will be recommending him to my friends."
experience with Northern Star Realty was
absolutely wonderful. Not only does Bob help
and advise throughout the whole listing and
sale process, but his services are
comprehensive and not misleading as with
many other flat fee agents. I would
recommend Bob without a doubt to my friends
and family. There is no better price for the
type of service and support you will
receive. Thank you Bob" Pamela
J., Pittsford, NY
of our testimonials
Several years back the
Rochester, Buffalo & Syracuse MLS
Systems were merged into one (MLXCHANGE) and now cover a
wide swath of New York. If your house is located in between
cities...no worries, you are covered. All listings are
automatically in all 3 regions and counties on the map below for
maximum exposure. You will be listed in the same exact MLS that
all local brokers/agents use, the only difference... you will be saving some
serious money without a listing commission! Forget 6%!
MLS Service is
available in the following NY counties: Niagara, Erie,
Chautauqua, Cattaraugus, Orleans, Genesee, Wyoming, Allegany,
Monroe, Livingston, Steuben, Wayne, Ontario, Yates,
Schuyler, Seneca, Tomkins, Cayuga,
Cortland, Madison, Oneida, Lewis, Jefferson, and St.
METHOD OF HOME PURCHASE
(Percentage of Distribution)
2014 NAR Profile of Home
Buyers and Sellers
Recent data suggests that an
overwhelming amount of buyers use an agent to buy a home (88%). Our Flat Fee MLS programs will
up your odds considerably by allowing agents to sell your property and uses the power of the
MLS and website syndication to get your property maximum exposure.
Our MLS programs will still allow you to sell on your own (FSBO) if
you want to by using all that exposure and will greatly up your
odds from the national average to sell as a "for sale by owner".
A word about quick sales & pricing...
If you need a quick sale, that will
depend on how aggressive your pricing is. If desired,
our programs will allow you to aggressively price your
house since in most cases you will be paying just a 2-3% commission to a
buyer's broker instead of the full 6% commission like a full
service listing. This
will allow you to keep your price down for a faster
sale. Remember you pay 0% if you sell it FSBO and
you might with all the exposure
you will be getting through the MLS & websites. If you are not in a hurry for a quick sale and can wait a "normal" time
frame, then price accordingly and you can pocket
that extra 3% savings. There is no pressure from us on
pricing unlike some listing brokers who must pressure you on
make any money. Our Flat Fee MLS programs allow you to
either sell your house faster or increase your bottom
depending on your time frame. You are in full control!
Savings can be from $3,000-$15,000 or more! We feel our Flat Fee MLS programs
are the best values out
there because of our local presence, our expert consultations,
all the included features, our
experience, our 24/7 support and accessibility (we answer the
phone). Basically you are paying
just our reasonable one time flat fee with no listing commission
(saving 3% commission & about 50% right there) plus paying the buyer's broker a
commission if they sell the property. Remember you pay no commission
if you sell to your own buyer (FSBO). Now you can have the best
of both worlds and save a lot of money. This is a win-win!
How much do you really want to pay to
get your house into the MLS and on multiple websites to
get it sold with professional help? $3,000, $6,000, $10,000,
$15,000 or just our reasonable one time flat fee?
Do you like the
idea of being in control of your sale, saving thousands,
and getting maximum exposure?
Do you like the idea of a MLS listing and retaining the right to sell on your
own with no commissions?
Do you want to be able
to choose how much commission you
would to pay to a selling broker?
Do you have little home equity or owe more than
the house is worth and need to sell at a realistic price?
Do you have a house you want to flip? House flippers maximize
their bottom line with this service!
Do you have an expensive house where 6% commission is
way too much money to pay?
Do you want to save
selling in tough times & are willing to do
some of the work?
Do you need to keep your price realistic for a faster
sale and not inflate it to cover the commission ?
Keep more of your home equity!
Lets face it….times are changing….people are tired of
paying 6% commission especially “For Sale By Owners”.
not list and sell using the MLS for about half the
regular commission rate or none at all?
Realty’s Flat Fee MLS programs of selling real estate
are a smart choice that combines the best of both
Sale By Owner"
& the MLS!
Bottom line...Our proven Flat Fee MLS
makes it easy to get your house sold in 2015 while saving you many thousands
Save & keep
your equity! In 2014
our sellers averaged nearly $6,000 in equity savings per
We are a
reputable, local, and experienced broker who is there for support 24/7.
Questions? Call 585-392-8222
or text 585-747-8213 for
To list your house and get started, it's as
easy as 1...2...3
1- Pick your program below and click the "Buy
or mail a check.
2- Fill out the listing paperwork from the
link you will receive at checkout. You can fill out
and submit the listing paperwork completely online
(anytime) or download the forms at your convenience
from the link, your choice.
3- After we receive your paperwork, your MLS
listing will be active within 24 hrs. (usually) and
the marketing will begin!
ROCHESTER/FINGER LAKES AREA PROPERTY
No Paypal account needed for credit
or debit cards! We also
accept checks and money orders.
No payments and no interest if paid in full
within 6 months with Paypal Credit ®.
NORTHERN STAR REALTY
- Integrity - Value "
Most Experienced Discount Realtor®
Div. of Northern Star Real Estate, LLC
J. Piazza, Real Estate Broker
25 Hill Rd.
Hilton, NY 14468
866-781-1296 Toll Free
1-888-485-1256 Toll Free Fax
If your house is
currently listed with another broker, please disregard
this offer. It is not our intention to solicit any
active listings. Northern Star Realty is a licensed NYS
real estate broker.