NORTHERN STAR REALTY
" Experience -
Integrity - Value"
"For Sale By
Fee MLS Program
No listing commission saves you
Rochester, NY and the Finger Lakes Region
Flat Fee MLS listing service with
coverage for Monroe, Ontario, Wayne, Orleans, Genesee, Livingston,
Yates, Seneca Counties & more.
in the Greater Rochester Association of Realtors® MLS system for
maximum exposure and save thousands! Listings have coverage
all over Western & Central NY including the Finger Lakes
It's the same exact MLS system (MLXchange)
2,500 Rochester & Finger Lakes area brokers and agents
Flat Fee MLS is a combination of "For Sale By Owner" (FSBO) and
the Realtor® Multiple Listing Service (MLS). It offers
the best of both worlds!
Put the power of the MLS and thousands of local agents on your side where about
all real estate sales originate. Using our Flat Fee MLS program, you will save
a minimum 50%
in commissions since we don't charge a
listing commission! You pay just the buyer's broker
a commission not us.
Our Flat Fee MLS program also allows
you to sell as a "for sale by owner" and not pay any
commission at all (save 100%) if you sell to your own buyer. You
will have a good chance to sell on your own with all the
exposure you will be getting so whichever way
your house sells, you will save major dollars!
It's Simple. Here's How It Works
You pay a one time $395 flat fee and your house goes into the
local Realtor® MLS and on 55+ other sites till it sells or
for up to 1 full year.
do not pay
a listing commission... ever. You save about 50%
right there by not paying a 3% listing commission.
● There is no price limit on the house, the more
expensive the house, the more you save!
● If a buyer's broker sells your house, you pay them the
commission that you decided when you listed your
house in the MLS (usually 2-3%). Only when your house
closes do you pay a selling commission, if any.
retain your right to sell on your own (For Sale By Owner)
if you wish and pay
commission to anyone if you sell it to your own
buyer. MLS brokers will
also be trying to sell your house so either you sell it yourself or a
broker sells it,
whichever comes first.
and agents will be calling you directly.
be responsible for
arranging appointments, showing the house, doing any open houses
if desired, follow up, etc. We get your house maximum
exposure but you do some of the
work and save about 50% in the process. With a typical
$150,000 house, you would save about $4,500 and still
get the benefit of professional coaching from Northern
Star Realty. Remember you are saving the
3% listing commission for your efforts.
● You sign up for the service
online and your listing is in the MLS usually within 24
hours after you complete and return the online forms.
WE HAVE ONE PLAN AND IT'S LOADED WITH
THERE ARE NO SURPRISES, NO FINE PRINT, NO UPSELL!
WHAT YOU SEE IS WHAT YOU GET, AN AWESOME VALUE!
NORTHERN STAR REALTY'S
$395 Flat Fee MLS Program
Includes all of the following...
||Your property is listed in the
Greater Rochester Association of Realtors® MLS
till it sells or for up to 1 full year
as needed. It's listed on MLXchange, the same
exact MLS used by
all 6,500 Rochester, Buffalo, & Syracuse Realtors®. Your property is listed
in all 3 regions for maximum exposure. (That's 1 full year at no extra charge!)
||Your property is listed on over
major real estate websites including Realtor.com,
Trulia.com, Zillow.com, Homes.com,
Harmonhomes.com, Yahoorealestate.com, Realtytrac.com, Homefinder.com, ColdwellBanker.com, Prudential.com, Remax.com, Nothnagle.com
||Your property is listed on
the most viewed local public MLS
An initial phone
consultation to discuss your situation and property along with
ongoing assistance as needed during the marketing process.
help pricing your property with a written comparative market analysis (CMA)
recent similar comparable sales in your area within the last 12
months and other similar
competition currently on the market. This in depth report is emailed to you with photos if
you need it.
(No extra charge $75 value)
Expert local broker
marketing support 24/7 by cell phone or
email from Bob Piazza, a Hilton, NY Broker-Owner who has 31 years real estate
experience, a "for sale by owner" specialist, an excellent & honest reputation along with a proven track record.
coaching when you receive a written offer. This
premium feature alone could save you thousands of dollars and/or
prevent you from making costly mistakes. It could also save you
precious time and/or help keep your transaction together. You
have the option to consult with someone with experience to talk things through with
when you get a written offer from an agent or your own buyer.
Having a brokers expert opinion and coaching available is
a smart option to have, it's like having a safety net. Use our 31 years
experience and local knowledge to your benefit if you need to.
Knowledge is the key to success! We
have sold many houses. (Included at no extra charge!)
Up to 25 owner supplied photos
allowed (MLS max.) and 1 video/virtual
tour inserted in the MLS. Studies show the more good photos, the quicker
(Included at no extra charge)
open house listings in the
local Realtor® MLS, the public MLS -
Unlimited price reductions and
||Printable photo fact sheets to
give prospective buyers at open houses and showings.
NYS approved forms, contracts, and disclosures to complete your sale
if needed. We have them all and they are included.
||Downloadable e flyer " How
To Sell Quickly & Most Common Mistakes To Avoid ".
||We use an
"Exclusive Agency" listing agreement
which means you owe no commission
to anyone if you sell to your own buyer. This is why "For
By Owners" love this service because they retain their right to
sell on their own. Traditional full
service brokers use an "Exclusive Right to Sell" listing
agreement and do not allow this and get paid no matter who
We do allow it and it will save you the whole commission if you sell
to your own buyer. It's a very nice option to have.
email sellers marketing report showing
the web traffic your
listing got on the various 50+ websites the previous month. See
samples below. (No extra charge!)
Weekly email marketing report showing
web traffic your listing got the previous week on the Rochester area public MLS
(No extra charge!)
||Professional yard sign
(18" x 24") with your phone number on both sides, metal stake, and
1-2 day priority shipping right to your door
Special 100% money back guarantee*.
Cancel your listing at any time
and for any reason.
This is the best
discount realty value for Flat Fee MLS
by an experienced local Realtor® with 24/7 support and a proven track record in the Rochester & Finger
property lists on all the following sites and more!
( Note: new
sites are being added and others replaced from time to time)
listing goes on the above 55+ sites plus hundreds of additional
syndicated sites and
in addition to the "Big 3"
- the Realtor® MLS, Realtor.com
public MLS search site Homesteadnet.com.
To see more details on any of the above sites we
We use a service called
to syndicate our listings to all the rest of the sites automatically.
In addition to the above sites, these sites power many
other sites, so in reality there are
more than 800 real estate sites that your house will
be on! It's a lot of exposure. A syndicate example would
be Homefinder.com, it has
a network of 130 newspaper sites that it powers including
In addition to the above sites, your
will also be on some of the largest national franchise
broker websites like
Century21.com, ColdwellBanker.com, RealtyExecutives.com,
PrudentialRealEstate.com, and Remax.com.
Your listing will also be on some of the
largest local Rochester
broker websites like HuntRealEstate.com
and Nothnagle.com plus many others that participate in the Realtor® IDX network.
Note: Your listing is on
mega site Realtor.com,
the one of the most visited real estate sites in the USA. This
national site is
where many buyers start their search including those relocating to a new city.
Realtor.com gets thousands of
hits each day and
you can follow your Realtor.com
hits with our seller
marketing report that is included with
Follow your listing's web Traffic!
You will get a
monthly seller marketing report emailed to you. It
will display the number of views,
inquires to your listing from the national websites it's
This is a premium service most full service
brokers don't even offer but we subscribe to it and we include it
at no extra charge!
We also include a separate
weekly seller marketing report
from the public MLS site - Homesteadnet.com which will show
online traffic to your listing from the
marketing report samples
100% Money Back Guarantee Details
Discount For More Than 1 Property
Fee MLS for land & lots $299
10% Discount to
Active Duty Military Members
Thank You For Your Service!
Yard Sign Info
Our service is simple and
not real complicated. It is a limited service agreement
but we get you in the MLS and on the best 55+
real estate websites in the country for maximum exposure.
We help with pricing, report your listing's traffic to you, and review any written offers for you. You are
in full control and handle the showings,
questions and follow
up but we are here 24/7 if you need us and we are local. Your listing will appear on the
same exact MLS that the local Realtors® use, just like any other MLS listing.
Your commission savings are your business since the listing commission (zero) is not
published in the MLS.
We have a proven track record in Western NY
for over 31 years and tell you up front what you get
with your paid listing. There are no
surprises! We are locally owned and know
the local market. We are not
a distant internet broker 5 states away who is out of touch with local
pricing, trends, paperwork, and regulations. We are not
a flat fee middleman either as you list and work with us directly.
We do not lowball you and then try to upsell you extra
items you need to make up for it. We include everything you need to
sell and we are the ones who will handle/service your
listing. Out of state middlemen take your
money, split it up with
low bid brokers of their choice not yours and are never to be
seen or heard from again. Why not list with a local proven
professional who knows the Rochester & Finger Lakes market?
A huge benefit of our
program is we will review with you any
you receive at no additional
cost and not leave you on
your own. We can answer any questions and provide an
expert opinion on your offer. A Realtor's® point of view and experience
can be helpful and save you money or mistakes when you
get an offer. Even though this is a discounted real estate service, you are still getting professional support
by an experienced Realtor®.
When you get an offer, we will be your safety net and you will
be glad you have us with our expertise.
Northern Star Realty is a New York State licensed real estate
broker. Bob Piazza, Broker/Owner has sold multi
millions since 1982 and knows the local market. Bob is someone who you
can actually talk to when needed, it's like having your own personal marketing & sales consultant. Bob has a
real estate degree from SUNY Canton, a
marketing degree from R.I.T and
has also consulted
thousands of others in all 50 states for a
nationally known real estate seminar company. We
are also members of the Greater Rochester
Association of Realtors®, New York State Association of
Realtors® and the National Association of Realtors®.
YOU CAN SAVE
DOLLARS -TAKE A CLOSE LOOK AT THIS !
If you do the math....
you'll see how much you are saving by not paying a 3% listing commission. Here is the listing commission you are saving
even after the
$395 is deducted.
You sell a $100,000 house and save
You sell a $150,000 house and save
You sell a $200,000 house and save
You sell a $250,000 house and save
You sell a $300,000 house and save
in 2012, the average commission saved by Northern Star Realty's
Flat Fee MLS "sold" customers
was $6,084 even after the $395 was deducted. Of those
properties, over 30% sold as a "For sale by owner"
and paid zero commissions at all (except the $395) using the
high exposure our listing program
got them. Take a look at some of the
huge saving examples our sellers got on our
using our $395
Flat Fee MLS program.
your savings for something else or put it in the bank!
with the same real estate family (The Piazzas) who brought the
1st computerized MLS system
to Western NY in 1973.
See retro article
"We are so glad to have found the Flat
Fee MLS program
offered by Northern Star Realty! Bob Piazza is fantastic to work
with! He helped and guided us through every step of the process,
including consulting with us when we received the offers on our
house. Bob's experience and knowledge where invaluable as we
went through the steps to selling our home. If you are thinking
about selling your house yourself, you should definitely give
Bob Piazza at Northern Star Realty a call. You will be so glad
you did! "
Christine and Robert, Victor, NY
"I’m so glad that I found a local realtor with a Flat Fee MLS
program. I was hesitant to use a large out of town/area Flat
Fee service, and I couldn’t have been more impressed with
the level of service provided by Bob Piazza at Northern Star
Realty! Phone calls and emails were always answered or
promptly returned by Bob himself and not a staff member. If
you want control over the sale of your property, but need
guidance from an experienced realtor, contact Bob at
Northern Star Realty and you won’t be disappointed!"
Paul L., Victor, NY
"We have already recommended Bob Piazza, Northern Star Realty
to friends and business associates. Bob provided superior
support to the sale of our home. Bob worked patiently and
efficiently with us to get our home online and sold
timely. We received a good offer the first week we listed
with Bob. Bob consulted us thru the buyer’s process and was
always available for questions or assistance."
Tom B., Ontario NY
sold my mother-in-laws condo in Webster and used
Northern Star Realty to list on MLS. Couldn’t have been
easier! I provided the pictures and copy, and Bob did
the rest. He was very helpful on suggested selling
price, as well as follow-ups during the entire process.
His web site also has the portfolio of forms for buyer
and seller to download, that was very straight forward.
Great job Bob! I would use him again in a heartbeat.
I’ve already got one of my friends using his service."
Rich C., Webster, NY
"We wanted to sell our house ourselves but were worried
we wouldn't do the process right and it would sit on the
market longer than it should. When we found Northern
Star Realty's website however, we felt confident about
doing it ourselves. Bob's program offers way more
services than other sites and he's a local agent. Bob
answered his phone every time we called and gave us
answers to all of our questions. It was a very pleasant
experience. We had a buyer after our second open house
and saved about $3,700 selling ourselves. We'll
definitely do it again and will certainly recommend Bob
Piazza and Northern Star Realty's Flat Fee MLS listing
program to others."
Tracy S., Chili, NY
"We would like to take this opportunity to thank you,
Northern Star Realty, for the excellent service that
you provided us in selling our home. The listing on
the MLS really gave us the exposure needed when
trying to sell ourselves. We have and we will
continue to recommend you to anyone who is thinking
of selling their home themselves. For the small fee,
it is well worth the services provided. Once again,
Mike and Jinny G., Greece, NY
"I wish to express
my deepest gratitude to you for
your assistance in selling my home. From the
moment we signed the listing contract I
encountered the highest professionalism, care,
enthusiasm and passion in you and your site. Your
suggestions, advice, and practical sense is
exactly what I was looking for from your
program. My home sold at a reasonable price in
spite of the depressing economy. I would like to
thank you and will definitely recommend you
highly to my friends and family members. You may
use my name and reference to any of your future
Anthony and Joanne V., Penfield, NY
"Bob, Listing my
home on the MLS with your service was one of
the best decisions I have made in a while!
The service, your support, and the resources
made available to me saved me thousands –
and most importantly SOLD MY HOME! Thanks so
Much and plan to work with you in the
"Bob Piazza/Northern Star Realty provides a
great service for those who might not need a
full service real estate agent. Bob was
responsive, informative and kept the process
simple for me. He provided advice, viewing
activity data and touched base periodically
to see if assistance was needed in any way.
I see him as a trusted advisor that provides
a service with great value. I would use
Bob's real estate services again without
Eric M., Irondequoit, NY
"We sold our home in three weeks using the flat fee listing
from Northern Star Realty. We had a total of 17 people come through on the
first weekend open house and another 12 on the second. There were also
appointments to see our home almost every night. Bob has also been great in
helping us once we received our offer. He even hounded our buyers' attorney
when closing got delayed. Thanks to Northern Star Realty!" Steve & Yen,
"We sold a home with Bob Piazza of Northern Star Realty and are very
pleased with the entire process. Bob made himself readily available
with expert advice, tips, blank forms... basically everything
needed. We had our house listed for less than 2 months and saved
over $15,000.00 in realtor fees! Don't let fear of the unknown hold
you back. Do your research and call Bob."
"It was a pleasure to work with Bob. He
made the whole paid listing process easy. He was very prompt in getting my
home listed, making adjustments when asked, and responding to any
questions--providing knowledgeable tips and advice. I've already
recommended him to others and will definitely use him again." Larry T.,
"I was very satisfied with listing my home for sale by owner through Northern
Star Realty. Bob helped me out every step of the way and was available for
phone calls to answer my questions. I have been recommending to my family
and friends to use this service for the sale of their homes."
Christine E., Pittsford, NY
"Bob Piazza is a top-notch real estate professional.
is extremely knowledgeable about the Greater Rochester real estate
market and is very responsive to his clients’ questions and requests. Bob offered
me good advice regarding the listing price of my home, and my house sold
quickly, as a result. I
highly recommend Northern Star Realty!"
Tonya F., Irondequoit, NY
We were 1st time
home sellers to-be this last fall, and we considered selling our own
home. We found out about Northern Star Realty (Bob Piazza) and
liked the sound of his program. Bob
walked us thru the picture process, hints on the write-up, and his
knowledge gave us the confidence we needed to tackle this job
ourselves. I will say
the best part about working with Bob is that HE ALWAYS ANSWERED HIS
PHONE. When we had
questions, he had answers and fast. We
sold the house in 2 months! Thank
you for all the help, Bob. If we
need to sell again, we will be calling. (and probably will have
fewer questions!)" Gerry M.,
"Northern Star Realty's flat fee MLS program has been a money
saver for me! I saved $13,400, selling 3 homes. Bob is very
knowledgeable and he will guide you through the process, help
you determine your home’s value, and assist you in presenting
your home in a professional manor. Having
Bob Piazza at your side is worth every penny of this program. Look
no further if you want to save money and sell your own real
estate, use “Northern Star Realty” , Thanks Bob!
"I highly recommend using
Northern Star Realty to list your home. We
saved thousands of dollars in real estate
commissions and had numerous showings of our
town home in Fairport. It sold with no problem
and Bob Piazza was always available to assist me
if I had real estate questions. It was an easy
process and we were able to list our home on the
MLS and had a lot of showings even though we did
not have a realtor. I am very happy I used a
flat fee service especially one that was local
and offered me very high customer service. Bob
is very experienced in real estate and was
always there immediately to assist me in anyway.
Thank you Northern Star Realty!" Jenny W.,
"Bob & Northern Star Realty has been a tremendous
asset to me regarding the sale of my two homes -
I was able to save a lot of money by listing
with Bob, but was still able to get solid real
estate advice from a professional with many
years of experience! Bob was more than happy to
answer any questions that I had (and I had
many!) and also followed up with me throughout
the process. I have been 100% satisfied and
will be recommending him to my friends."
experience with Northern Star Realty was
absolutely wonderful. Not only does Bob help
and advise throughout the whole listing and
sale process, but his services are
comprehensive and not misleading as with
many other flat fee agents. I would
recommend Bob without a doubt to my friends
and family. There is no better price for the
type of service and support you will
receive.Thank you Bob" Pamela
J., Pittsford, NY
To see more
testimonials click here
Rochester, Buffalo & Syracuse MLS
Systems have now been merged into one (MLXCHANGE)
and cover a wide swath of New York. Your house will
be listed in all 3 regions and counties on the map
below for triple exposure. You will be
listed in the same exact
MLS that all local Rochester area & Finger Lakes brokers/agents
use, the only difference... you will be saving some
serious money! Forget 6%!
MLS Service is
available in the following NY counties: Niagara, Erie,
Chautauqua, Cattaraugus, Orleans, Genesee, Wyoming, Allegany,
Monroe, Livingston, Steuben, Wayne, Ontario, Yates,
Schuyler, Seneca, Tomkins, Cayuga,
Cortland, Madison, Oneida, Lewis, Jefferson, and St.
METHOD OF HOME PURCHASE
(Percentage of Distribution)
2011 NAR Profile of Home
Buyers and Sellers
Recent data suggests that an
overwhelming amount of buyers use an agent to buy a
home. Our Flat Fee MLS program will allow agents to sell your property and uses the power of the
the internet to get your property maximum exposure. This program will still allow you to sell on your own with no
commissions using all that exposure.
If you need a quick sale, that will
depend on how aggressive your pricing is. If desired,
our program will allow you
to aggressively price your
house since in most cases you will be paying just a 2-3% commission to a
buyer's agent instead of the full 6% commission. This
will allow you to keep your price down for a faster
sale. Remember you pay 0% if you sell it FSBO and
you might with all the exposure
you will be getting through the MLS & websites. If you are not in a hurry for a quick sale and can wait a "normal" time
frame, then price accordingly and you can pocket
that extra 3% savings. There is no pressure from us on
pricing unlike some listing brokers who must pressure you on
make any money. Our Flat Fee MLS program allows you to
either sell your house faster or increases your bottom
depending on your time frame. You are in full control!
Savings can be from $3,000-$9,000 or more! We feel our Flat Fee MLS program is the best value out
there with our local representation, our
included expert consultations, our "no upsell"
policy, the extra upgrades we include, our
experience, and our 24/7 support.
Basically you are paying
just our flat fee with no listing commission
(saving 3% commission & about 50% right there) plus paying the buyer's broker a
commission if they sell the property. Remember you pay no commission
if you sell to your own buyer (FSBO).
Now you can have the best of both worlds. This is a win-win!
How much do you really want to pay to
get your house into the MLS and on multiple websites to
get it sold with
professional help? $3,000, $6,000, $10,000,
$15,000 or just our $395 flat fee?
Do you like the
idea of being in control of your sale, saving thousands,
and getting maximum exposure?
Do you like the idea of a MLS listing and retaining the right to sell on your
own with no commissions?
Do you want to be able
to choose how much commission you
would to pay to a selling broker?
Do you have little home equity or owe more than
the house is worth and need to sell at a realistic price?
Do you have an expensive house where 6% commission is
way too much money to pay?
Do you want to save
selling in tough times & are willing to do
some of the work?
Do you need to keep your price realistic for a faster
sale and not inflate it to cover the commission ?
Save your equity!
Lets face it….times are changing….people are tired of
paying 6% commission especially “For Sale By Owners”.
not list and sell using the MLS for about half the
regular commission rate or none at all?
Realty’s Flat Fee MLS program of selling real estate in
2013 is a smart choice that combines the best of both
Sale By Owner"
& the MLS!
Bottom line...Our proven FSBO Flat Fee MLS Service
makes it easy to get your house sold while saving you many thousands
Save & keep
your equity! In 2012
our sellers averaged $6,084 in equity savings per
We are a
reputable, local,and experienced broker who is there for support 24/7.
Questions? Call 585-392-8222
To list your house and get started, it's as
easy as 1...2...3
1- Click the "Buy Now" button below
or mail a check.
2- Fill out the
listing paperwork from the link you will receive at
can fill out and
submit the listing completely online or download the
forms from the same link. Your choice.
3- After we receive your paperwork, your MLS
listing will be active usually within 24 hrs. and
the marketing will begin!
LIST YOUR PROPERTY
Mastercard, Visa, American Express, Discover, Check,
Money Order, Debit, or Paypal.(Please note you do not need a Paypal account to use credit cards
if you use as a guest)
NORTHERN STAR REALTY
- Integrity- Value "
Western NY's Best Value In A Discount Realtor®
If your house is
currently listed with another broker, please disregard
this offer. It is not our intention to solicit any
active listings. Northern Star Realty is a licensed NYS
real estate broker.
Div. of Northern Star Real Estate, LLC
Bob Piazza, Broker-Owner-Realtor®
25 Hill Rd.
Hilton, NY 14468
866-781-1296 Toll Free
1-888-485-1256 Toll Free Fax
Email us [email protected]